Capturing stories that matter

Dance Down Memory Lane

Ragdolly Annas

Capturing stories that matter

Milton Keynes based business

At Fern Media, we have the pleasure of working with a wide range of creative and passionate clients, but every so often, a project comes along that truly touches our hearts.

Recently, we had the privilege of supporting Ragdolly Annas—a well-loved Milton Keynes-based company known for their engaging and joyful musical sessions for under 5s—with the launch of a brand new initiative: "Dance Down Memory Lane."

This innovative product marks an exciting expansion for Ragdolly Annas, as they take their core values of fun, music, and connection into a new space—supporting older generations living with dementia in care homes.

"Dance Down Memory Lane" is designed to spark joy, stimulate memory, and encourage gentle movement through familiar songs, musical interaction, and storytelling, all beautifully crafted to support the emotional and cognitive well-being of its participants.

We were brought on board to help bring this meaningful project to life through a tailored marketing strategy and a suite of compelling social media content, including both video and photography.

Our team worked closely with Ragdolly Annas to truly understand their vision and ensure that every piece of content reflected the warmth, purpose, and joy of the product.

From capturing heartwarming moments during trial sessions to creating vibrant visuals and video content that showcase the impact of music and movement, it was an absolute joy to see the smiles, laughter, and connection that "Dance Down Memory Lane" brought to care home residents.

In addition to producing the content, we offered strategic marketing consultancy to help guide the launch of the campaign—from identifying the best platforms for engagement to shaping the brand messaging in a way that resonates deeply with both care professionals and families alike.

Working on this project reminded us why we do what we do: to help passionate people and purposeful brands make a real difference.

Supporting Ragdolly Annas in their mission to bring light and connection to older generations has been incredibly rewarding, and we’re excited to see how "Dance Down Memory Lane" continues to grow and touch lives across the UK.

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